26/06/2014
School of Management Congratulates Sabancı MBA-MIT Sloan MSMS Graduate Merve Ergez on her MIT Sloan Outstanding Thesis Award
Merve Ergez received her BSc in Manufacturing Systems Engineering and MBA from Sabancı University. She continued her studies at MIT Sloan School of Management M.sc. in Management Studies as a dual degree student through the strategic partnership of Sabancı School of Management and MIT. Merve worked with Prof. John R. Hauser from MIT in Marketing who is the founder of Applied Marketing Science. Professor Hauser’s main research interests are in new product development, marketing management, statistical ve research methodology.
Merve’s thesis was on Sensory Marketing and she worked with New York based personal care product company Olivita Artisan. She applied Zaltman Metaphor Elicitation Technique - a licenced Market Research technique-through modifications that collect responses about senses in order to find the odors compatible with the brand identity of OLIVITA Artisan and set an exemplary application for companies who are interested in expanding their product range.
Merve has been awarded MIT Sloan Outstanding Thesis Award on her thesis “Strategic Scent Selection: An Application of Zaltman Metaphor Elicitation Technique”.
We congratulate our Merve on her success.